Week 01
Trailhead
We learn the business before we open a design file — customers, margins, sales calls, the objections you hear every week. You get a written read of where the money actually comes from.
Week 02
The map
A sitemap and page-by-page plan that argues for the sale, plus the content list we'll need from you. One round of decisions, made together, so nothing gets relitigated in week seven.
Week 03–08
Build
Design and build run together in WordPress or Shopify. You see real pages in the browser every Friday, not a deck of mockups at the end.
Week 09 →
Ridgeline
Launch, then the part most studios hand off: hosting, updates, backups, and the edits that pile up, handled monthly on a care plan. Optional — plenty of clients stop at launch.